The overall positioning of the project is a "sports industry theme park centered on the football industry, integrating industry leadership, international exchanges, fashion sports and high-end service industries." Under the guidance of Beijing State-owned Assets Corporation, Guoyuan Company will actively deploy and introduce national sports industry associations and international sports and leisure industry resources based on the development principle of "industry leadership, global vision, and innovative demonstration", and provide professional and sound industrial services. Build an industry development platform. After completion, the Nanhaizi Sports and Leisure Industrial Park will continue to improve its functions, cultivate emerging industries in the city, provide rich and high-quality recreational content, stimulate the vitality of Yizhuang New City, and jointly build the Nanhaizi Country Park into a new landmark of sports and leisure in South Beijing.
Nanhaizi Sports and Leisure Industrial Park, as a Beijing state-owned company, is another major sports industry project layout after the National Stadium (Bird's Nest), National Aquatics Center (Water Cube), and National Speed Skating Stadium (Ice Ribbon). It is a capital city development strategy and serves the capital. The construction of the functions of the "four centers" and the implementation of the new Beijing city master plan are concrete practices to promote the high-quality development of the sports industry and continuously meet the people's growing needs for a better life. Guoyuan Company will uphold the business philosophy of “Social Benefit First and Economic Benefit First” of Beijing State-owned Assets Corporation, and actively build the Nanhaizi Sports and Leisure Industrial Park project into an innovative sports industry demonstration park for the development of the sports industry and sports and leisure. The sports industry leads a healthy life.